About Us

I'm Reuben, and I've been pulling off at weird roadside signs my whole life.

The ones that say "Hell, MI - 3 miles." The ones for the Garlic Festival. The hand-painted plywood pointing to a diner that isn't on any map but somehow has the best pie in the county. I've never been able to drive past those things. And I've never met a road tripper who could either.

Roadmap Tees started because I wanted a tee for the places that make you laugh, double back, and pull out your camera - the towns that don't make the travel guides but live forever in your memory. What began as a personal obsession with America's backroads has grown into a brand worn by travelers, locals, and proud small-town natives across the country.

Every design is vintage-inspired, garment-dyed, and built around a real place with a real story. Bold graphics, a touch of nostalgia, and plenty of character - because the road deserves better than a generic souvenir.

Whether you've passed through Hell, laughed at Toad Suck, or proudly rep your own hometown, there's a tee here with your name on it.

Join the Road Trip Club and get first dibs on new town drops, members-only discounts, and the occasional story about a place you need to add to your route.

Gas up. Hit the road. Wear your story.

- Reuben, Founder

Questions? I read every email. Reach me at support@roadmaptees.com and I'll get back to you within 24 hours.